Addicted to Wellness

Waterless Skincare Innovation: When Beauty Stops Relying on Water Water has always been there. Quietly sitting at the top of ingredient lists. Holding formulas together. giving products their familiar textures and slip. For years, no one questioned it. Until recently. As sustainability, performance, and ingredient transparency collide, the beauty industry is undergoing a subtle but powerful shift. One that challenges the idea that water belongs in everything. At the center of